Merrill Research was founded in 1986 to serve the needs of high
technology, consumer and services companies. We provide a unique blend
of research, marketing and industry-specific know-how.
Today, Merrill Research is one of the oldest independent custom
marketing research companies in Northern California. We provide a wide
array of global, multi-methodological research services. Our client
base is comprised of some of the largest and most successful high
technology and consumer companies worldwide.
We offer both quantitative and qualitative research services including,
but not limited to: web-based surveys, telephone surveys, central
location testing, usability studies, focus groups, in-depth interviews, and mail surveys. Merrill Research specializes in strategic communications and
positioning, new product development, product evaluation and customer
In 1997, Merrill Research led a team of investors in forming MarketTools, the
creator of the leading online research survey engines, Zoomerang and zTelligence, for
custom surveys and ePanels. MarketTools is backed by Merrill Research, Proctor & Gamble,
General Mills and WPP, and other private equity firms.
In 1995 the company won the prestigious Texas Instruments Supplier
Excellence Award. Texas Instruments established its Supplier Excellence
Award in 1983 as a way to honor businesses that provided exemplary
service. The awards are a key vehicle for communicating the standards
the company expects of its suppliers. The businesses are evaluated on
six criteria including technology, responsiveness, assurance of supply,
quality, cost and environmental responsibility.