Merrill Research provides the following types of custom research studies for the technology, healthcare, beverage alcoholic, travel and related industries: strategic communications and positioning, new product development and packaging, ideation, product evaluation, pricing, and customer satisfaction. Come check us out.
DIRECT IMPACT ON BOTTOM LINE
"Merrill Research has provided us with very insightful market data that not only helped us be more effective with our services portfolio but also, gain knowledge on the best approach to expand our business."
—Jackie Iverson, Sr Manager | Seagate Lyve Data Services
A BETTER VALUE THAN THE BIG GUYS
“For our advertising agency, gathering the right target audience insights is critical to developing new programs and messages that work to grow our clients’ businesses. When I compare them to the largest and well-known research firms that I have also used during my 25+ years in marketing and advertising, they deliver better quality at a much better value. "
—Raj Roychoudhury, Managing Partner | 183 Degrees Strategic Solutions
A STRATEGIC BENT
"Merrill Research perfectly complements our advisory practice. We can increase our clients' abilities to understand trending opportunities earlier, hasten product development efforts, and refine go-to-market initiatives to deliver results sooner.”
—Paul Wiefels, Managing Director | The Chasm Group
USED FOR DUE DILIGENCE
“We connected with Merrill Research to conduct a critically important survey with very specific target respondents. The Merrill Research team were not only extremely responsive but listened carefully to our requirements, tailored the project to our needs, prepped and fielded the survey quickly and efficiently, then completed exactly what we needed when we needed it. We will use them again for our next project.”
—John Bojanowski, CEO | Lantos Technologies
LONGEVITY AND HIGH QUALITY
“I first worked with Merrill Research in 1995 and have engaged with them numerous times in different capacities during my career – for both qualitative and quantitative work, for strategic insights, tactical executional decisions and brand tracking studies. David Schneer and his team have always delivered high-quality work and been very easy to work with. They operate as an extension of our team, providing outstanding service and insights in a timely and cost-efficient manner. We continue to work with them today and intend to do so into the future.”
—Ed Keller, CMO | Navigant
DEEP TECHNOLOGY EXPERIENCE
“I have worked with the team at Merrill Research for close to two decades both as a client and on behalf of my own clients. They always provide top notch qualitative and quantitative results that reflect the true feelings and insights of customers and engineers in the tech space. And they do so in a way that is not only meaningful but accompanied with actionable recommendations.”
—Mark Skillings, Principal | TMC Group
DEEP INTERNATIONAL EXPERIENCE
Korea and Japan were 80% of our target market and yet sales penetration was lagging. The Merrill Research Team utilized the perfect set of market research tools and developed customized questionnaires that would resonate well with our target markets. The effort resulted in a superb data analysis process providing our team the ability to dramatically change our product positioning approach and channels of distribution. We would not have been successful, without the impressive talent and professional results that the Merrill Research Team brought to us.”
—Deb Goslin, former CEO | ENCIRQ Corp.
DEEP OVERALL EXPERIENCE
“The Merrill Research Team has exceptionally deep experience, and know-how to get answers to tough product and marketing questions with well-honed quantitative and qualitative methods. They listened, responded quickly, and saved us a ton of time and money by helping us optimize product positioning and go-to-market planning, ultimately leading to our company's acquisition.”
—Jan Liband, former CMO | ENCIRQ Corp.
“As a long-standing customer of Merrill Research, we are fortunate for their expertise to help us gain actionable insights. David and his team build strong relationships with their clients and are deeply invested in each project. We’ve consistently received great customer experience and thoroughness of technical expertise that is unmatched.”
—Neeta Patel, Director of Marketing | Hill Physicians Medical Group
HIGH QUALITY AWARD-WINNING RESEARCH
"As a business advisor in the Marketing Communications industry, there are supplier-partners whom you run across during your career that truly stand out and change the game. For me, one of those is Merrill Research. During my years as head of worldwide Marketing Services for Texas Instruments (TI), Merrill was our favored resource for Market Research, even winning, TI's Supplier Excellence Award. Furthermore, David Schneer, TI's preferred high-tech focus group leader, has become a trusted confidant in the years since. In our business, it's all about the people and the relationship; Merrill sets the bar where it counts the most."
—J. Francisco Escobar, Founder | JFE International Consultants
EASY TO DO BUSINESS WITH
“David Schneer and his Merrill Research team are world-class in their specialty -- which is conducting action-based market research that helps clients make faster and more confident decisions about products, markets, and target customers. Extremely professional and a real pleasure to work with.”
—Michael Eckhardt, Managing Director | Chasm Institute (Silicon Valley Office)
GOING THE EXTRA MILE
“I worked with Merrill Research for a highly visible study regarding women's healthcare issues and priorities. I especially appreciated how the Merrill team went the extra mile by ensuring that the data was accurate prior to our national press release, even working on the weekend at the 11th hour and reviewing our final work product to be sure it was excellent. Thanks Merrill Research! I will be back to work with you again without a doubt.”
—Lisa Suennen, Lead, Digital & Technology Group and Manatt Ventures | Manatt, Phelps & Phillips
LEAVING NO STONE UNTURNED
"We had quite a specific request, and Merrill Research did an outstanding job delivering on these specs (often the most challenging part of the research journey.) When it came to the qualitative research, they dug deep. In addition to persistent probing (no stone went unturned), they also employed their body language reading expertise. This is not the obvious or pedestrian body language understanding we all have—Merrill's advanced skillset in this regard provided a deeper level of understanding, informing our learnings and next steps."
—Kim Michener, Sr. Director Brand and Communications | Donuts Inc.
MERRILL RESEARCH HITS A HOME RUN
“When presented with the unique challenge of gaining insight into a market segment no one has ever landscaped Merrill Research provided the amazing roles of educating, organizing, and guiding our business through it all! Not once did the Merrill team shirk from the responsibility of walking the labyrinth of project landmines. In the end, we had extremely useful, actionable, and powerful insights into the key market questions we needed to move our business forward and glean unique go-to-market advantages. Moreover, the Merrill team is professional and a personal pleasure to work with. If you need to wade into new market research please feel relaxed that Merrill’s esteemed team is simply your best route!!”
—Carl Herberger, CISSP, VP Security Services | Cybersheath