Merrill Research was founded in 1986 to serve the needs of high technology, consumer and services companies. We provide a unique blend of research, marketing and industry-specific know-how. Today, Merrill Research is one of the most experienced independent custom marketing research companies in Northern California. Merrill offers a wide array of global, multi-methodological research services, both qualitative and quantitative. Our client base is comprised of some of the largest and most successful high technology and consumer companies worldwide. We specialize in strategic communications and positioning, new product development, product evaluation and customer satisfaction research.
A History of Innovation—MarketTools
In 1997, Merrill Research led a team of investors in forming MarketTools, the creator of the leading online research survey engines, Zoomerang™ and Survey Manager™. MarketTools was backed by Merrill Research, Proctor & Gamble, General Mills , WPP, and other private equity firms. In 2012, Survey Monkey, in a partnership with TPG Capital, purchased Zoomerang™ from MarketTools in a deal valued at $1 billion.
In 2004 Merrill Research introduced the Wine & Dine™ service. This enabled wineries to monitor national wine sales from the on-premise channel, filling a need that had long been ignored. Nine of the countries largest wine producers became customers of this service. In 2011, Merrill Research introduced the Grapes & Grain consumer panel, the largest panel in the US dedicated to wine and spirits drinkers. In 2012, Merrill Research published the first of three annual reports that tracks the attitudes and behavior of core wine drinkers in the US. The US Wine Consumer Tracking Study 4th report will be issued in 2015 and will be available for purchase.
Merrill holds several industry awards, including the prestigious Texas Instruments Supplier Excellence Award. Texas Instruments established the award in 1983 to honor businesses that provided exemplary service. The awards are a key vehicle for communicating the standards the company expects of its suppliers. Businesses are evaluated on six criteria including technology, responsiveness, assurance of supply, quality, cost and environmental responsibility.