What is facial denting in terms of body language? It’s a form of stress relief during particularly trying times.
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Ask Amy: Why now is the perfect time to kick start your research efforts.
Are you confident that consumers are perceiving or engaging with your category, your brand, your products the same way they did a couple years ago? If there is even a hint of doubt in your mind, then it is imperative you get ahead of these unknowns before your competition does.
Come out of Your Shell
Practical Applications for Nonverbal Intelligence and Emotional Indicators of the Turtle Effect By David M. Schneer, Ph.D./CEO 3-Minute Read Turtles withdraw their heads and limbs into their shell when they feel threatened. Turns out, so do humans. While we cannot withdraw our limbs into an outer shell, we can—and do, ever so slowly—raise our shoulders when […]
Ask Amy: Net Promoter Score (NPS) – Is it Enough?
The corporate world’s love affair with NPS is as simple as the metric itself. There is a clear desire to leverage a single, simple-to-identify number to judge a brand’s performance over time.
Top 10 Reasons You Might Need Market Research
How do you know when you need market research? That’s a good question. Here are some of the things that have raised our research antennae…
Back in the Box: Qualitative Observations from In-Person Interviews in a Pandemic
To conduct interviews, we need to ensure that our pandemic protocols are buttoned up. We are working with facilities who have the most stringent safety standards.
Who’s Your Daddy?
In-person interviewing yields significantly more information than remote methods for those who can decipher the cues, but…
Ask Amy: How a Strong Partner Relationship Can Save a Sideways Project
Even the most experienced researchers aren’t immune from the occasional sideways project. The best planning, most robust vetting of partners, and thoughtful execution can’t entirely prevent these outlier engagements.
Back to Work or Staying Home: What is the Future of Business Support & Learning?
For many companies, the sudden shift to work from home and need for virtual support meant that what was once done in person had to be…
Hello? Is Anybody Out There?
There are many factors that can influence a poor response rate to an email campaign, including list quality, low incidence, etc. They are all…