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How Many Groups? The Truth About Market Research Focus Groups

Discover how the Pandemic reshaped market research norms, and delve into the complexities of focus groups to optimize your company’s next research project.

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Sooner or Later, Everything Old is New Again

A hybrid of telephone and online surveys can address privacy concerns, and offer real-time quality assurance with trained interviewers, enhancing data quality and response rates.

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Are You All Buttoned Up?

Body language interpretation varies by context and culture. An open jacket can symbolize approachability, informality, confidence, relaxation, readiness, fashion, or even warmth. Nonverbal communication is key to understanding people.

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Can Market Research Be a Guide Through Difficult Geopolitical Times?

Geopolitical conflicts can lead to significant economic shifts. Market research helps businesses understand these changes and navigate the uncertainty.

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How Many Interviews Do We Need to Do?

When it comes to Market Research Interviews, ever wonder how many is enough? Well, it depends. This vague answer can feel like a sliding door on a submarine – intriguing but impractical.

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Ruh-Roh!

If a new product introduction is going to cost millions of dollars to design, tool, manufacture, market, and sell, the cost of a wrong decision increases without data. Market Research is insurance for a decision with high-risk exposure.

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By the Father and the Son

A serendipitous confluence of two skills by father and son. An interpretation of body language positions melded with the ability to creatively render them into beautifully graphic expressions.

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The Power Pose—Arms Akimbo.

If you want to take command of a situation, you can adopt the pose of hands on hips with elbows pointing outwards and chances are people will fall in line.

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Are You Sitting Down for This?

It’s long been known that those in power have required more room. That was the behavior of Kings and Queens. But what about today? Do these attempted territorial takeovers still exist? You bet they do.

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Is there a Human in the House?

Artificial Intelligence (AI) has revolutionized many industries, including market research. However, using AI in primary market research studies is not without risks.

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