Blog - Merrill Research

Can Feet Tell the Truth?: How Legs and Feet can Reveal the Mind’s Eye!

February 19, 2019

Sometimes, when we stumble upon our words, it may feel as though we are only opening up our mouths to switch feet. But the stark reality is this: our feet were made for talking. It is well known that facial…

What are consumers looking for in a wine club? Ask Amy!

January 27, 2019

Grapes & Grain, Research

Wine is a multi-billion-dollar industry. To stay competitive, wineries have introduced wine clubs to their marketing repertoire. Wine clubs inspire loyalty in customers and are a creative way to deepen the winery/customer relationship both monetarily and emotionally. If you own…

Spotting Falsehoods: Watch What They Do, Not What They Say

January 16, 2019

The Merrill Institute

By David Schneer Mark Twain Quote: “Another good thing about telling the truth is that you don’t have to remember what you say.” 5 August 1922, Tampa (FL) Morning Tribune, pg. 4, col. 6 In our previous blog, we shared…

What Conversation were YOU Having? : The Real Story Behind Face-to-Face Communication

December 27, 2018

The Merrill Institute

By David Schneer Communication contradictions. Whether we realize it or not, we’ve all experienced them in some form or another. A customer says they’re extremely interested in buying your product, but you never hear from them again. A job applicant…

What Type of Research Firm is Best for You? It’s a Matter of Taste

November 13, 2018

Research

By David Schneer What type of restaurant is your favorite? Do you prefer large chains that offer the same, predictable menu no matter where you go? You know what you will get; the food and service will be decent, and…

The Blueprints of a Proper Questionnaire

November 5, 2018

Research

By David Schneer All too often, we hear about research efforts—DIY or otherwise—that did not yield helpful results. When digging into those efforts to identify what went wrong, we find a combination of contributing factors—perhaps the worst of which is…

WINE INDUSTRY COMPETITION: Making Your Wine Club all it can be.

October 10, 2018

Research

By David Schneer Wine. It is the elixir of the gods. It is the stuff of poems. It is a very competitive multi-billion dollar industry. With so many different wineries and wines to choose from it has become imperative for…

Dead Data Tell no Tales: Can Your Survey Results Survive?

September 17, 2018

Research

By David Schneer Sour Sample, Part 2: How to Prevent DOA Data This blog entry continues the thoughts of our last post. If you haven’t read it yet, you can see it here: When Data Goes Bad: How Sour Survey…

When Data Goes Bad: How Sour Survey Samples Nearly Ruined the Research Industry

August 27, 2018

Research

By David Schneer Part 1 Ask any well-trained researcher what is the number one concern with any quantitative study and they will tell you it’s about respondent quality. That is, it’s about the sample, stupid. Without good sample, data truly…

Electronics and Wine, an Unlikely Pairing: The Merrill Research Story

August 16, 2018

News

By David Schneer Welcome. We’re launching a new blog here at Merrill to spread our story to more people, in a different format, and in greater detail. We anticipate this will also be a good way to share more research-related…