Blog

Can Market Research Be a Guide Through Difficult Geopolitical Times?

Geopolitical conflicts can lead to significant economic shifts. Market research helps businesses understand these changes and navigate the uncertainty.

Read More

How Many Interviews Do We Need to Do?

When it comes to Market Research Interviews, ever wonder how many is enough? Well, it depends. This vague answer can feel like a sliding door on a submarine – intriguing but impractical.

Read More

Ruh-Roh!

If a new product introduction is going to cost millions of dollars to design, tool, manufacture, market, and sell, the cost of a wrong decision increases without data. Market Research is insurance for a decision with high-risk exposure.

Read More

By the Father and the Son

A serendipitous confluence of two skills by father and son. An interpretation of body language positions melded with the ability to creatively render them into beautifully graphic expressions.

Read More

The Power Pose—Arms Akimbo.

If you want to take command of a situation, you can adopt the pose of hands on hips with elbows pointing outwards and chances are people will fall in line.

Read More

Are You Sitting Down for This?

It’s long been known that those in power have required more room. That was the behavior of Kings and Queens. But what about today? Do these attempted territorial takeovers still exist? You bet they do.

Read More

Is there a Human in the House?

Artificial Intelligence (AI) has revolutionized many industries, including market research. However, using AI in primary market research studies is not without risks.

Read More

Mirror-Mirror on the Wall

Mirror neurons are a special type of neuron that fire when a person physically acts or when a person observes another person doing the same thing. Mirroring is a nonverbal way of building rapport, trust, and strengthening relationships.

Read More

Who’s the Boss?

You walk into a meeting with people you don’t know. How do you tell who’s the boss? Well, if one person is reclining with their fingers interlaced and hands clasped behind their head that is a safe bet they are the boss.

Read More

Holding the Ball

When you see someone gesticulating with their hands, it is a reliable indicator that they are engaged, expressive, and interested. It almost seems as though they are drawing with their hands.

Read More