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Ask Amy: How a Strong Partner Relationship Can Save a Sideways Project

Even the most experienced researchers aren’t immune from the occasional sideways project. The best planning, most robust vetting of partners, and thoughtful execution can’t entirely prevent these outlier engagements.

Back to Work or Staying Home: What is the Future of Business Support & Learning?

For many companies, the sudden shift to work from home and need for virtual support meant that what was once done in person had to be…

Hello? Is Anybody Out There?

There are many factors that can influence a poor response rate to an email campaign, including list quality, low incidence, etc. They are all…

Ask Amy: A Case for Bringing in Market Research Professionals

Market research professionals are dedicated to providing you with accurate, unbiased, valid, reliable, and ethical data, so that you are armed with the best information to drive critical…

Get Back on Track: Part II

Now is the time to start planning for tracking research or updating your existing trackers. Depending on your industry, brand, and/or messaging, you could consider either a…

Get Back on Track: Part I

How much do you know about the market changes in the past 9 months and how, specifically, they have impacted your brand? Gulp! Or, perhaps hope is your strategy and…

How Can a Research Retainer Keep You from Hulking Out? Ask Amy! Part II

Imagine the possibilities having a research retainer will open up in your tactical day-to-day.  The savings in time, frustration, and having to explain to stakeholders that you are so sorry but there is just no possible way to…

How Can a Research Retainer Keep You from Hulking Out? Ask Amy! Part I

A corporate researcher’s sole purpose is to support internal teams and overall corporate objectives, and in turn, do their part to keep shareholders happy. To do this, you need to…

Are You Listening Mr. Future President? Forbes Features Merrill Research Poll Regarding Women’s Healthcare Issues.

We asked women about issues ranging from Presidential support for healthcare in general, the cost of healthcare, support for women’s health, Covid-19, and personal health concerns. The results were resounding.

Part III: The Union of Marijuana and Alcohol: How Consumers are Using Recreational Cannabis with Adult Beverages. Ask Amy!

Young people are being pulled away from alcohol, in favor of recreational cannabis. Factors such as “bang for the buck”, increasing accessibility, varied product options, and fewer adverse side effects can be…