Blog - Merrill Research

How a Body Language Technique Revealed Fear and Loathing in the Channel—Just BLINK!

April 19, 2019

David Schneer, Ph.D BLINKing is Not What you might be thinking. We emote faster than we think. Which is exactly why the BLINK technique is so powerful. BLINK stands for Body Language Intuition Numinology Know-How—pioneered by the Center for Body…

5 Tips on the Care and Feeding of your Wine Club! Ask Amy!

April 15, 2019

Ask Amy, Wine Clubs

When I think of winery wine clubs, I envision two primary types: the precious few notorious and typically high-priced brands that wine lovers aspire to join, and the countless other smaller brands that vary widely in visibility, price, desirability, and…

What Makes a Wine Club Successful? It’s all About the Experience: Ask Amy!

February 26, 2019

Ask Amy, Wine Clubs

You might be tempted to say that people join wine clubs because they love great wine. Well, that’s only half right. Yes, members who remain part of a wine club year after year love wine, but they also love a…

Can Feet Tell the Truth?: How Legs and Feet can Reveal the Mind’s Eye!

February 19, 2019

The Merrill Institute

Sometimes, when we stumble upon our words, it may feel as though we are only opening up our mouths to switch feet. But the stark reality is this: our feet were made for talking. It is well known that facial…

What are consumers looking for in a wine club? Ask Amy!

January 27, 2019

Ask Amy, Grapes & Grain, Research, Wine Clubs

Wine is a multi-billion-dollar industry. To stay competitive, wineries have introduced wine clubs to their marketing repertoire. Wine clubs inspire loyalty in customers and are a creative way to deepen the winery/customer relationship both monetarily and emotionally. If you own…

Spotting Falsehoods: Watch What They Do, Not What They Say

January 16, 2019

The Merrill Institute

By David Schneer Mark Twain Quote: “Another good thing about telling the truth is that you don’t have to remember what you say.” 5 August 1922, Tampa (FL) Morning Tribune, pg. 4, col. 6 In our previous blog, we shared…

What Conversation were YOU Having? : The Real Story Behind Face-to-Face Communication

December 27, 2018

The Merrill Institute

By David Schneer Communication contradictions. Whether we realize it or not, we’ve all experienced them in some form or another. A customer says they’re extremely interested in buying your product, but you never hear from them again. A job applicant…

What Type of Research Firm is Best for You? It’s a Matter of Taste

November 13, 2018

Research

By David Schneer What type of restaurant is your favorite? Do you prefer large chains that offer the same, predictable menu no matter where you go? You know what you will get; the food and service will be decent, and…

The Blueprints of a Proper Questionnaire

November 5, 2018

Research

By David Schneer All too often, we hear about research efforts—DIY or otherwise—that did not yield helpful results. When digging into those efforts to identify what went wrong, we find a combination of contributing factors—perhaps the worst of which is…

WINE INDUSTRY COMPETITION: Making Your Wine Club all it can be.

October 10, 2018

Research

By David Schneer Wine. It is the elixir of the gods. It is the stuff of poems. It is a very competitive multi-billion dollar industry. With so many different wineries and wines to choose from it has become imperative for…