Blog

Top 10 Reasons You Might Need Market Research

How do you know when you need market research? That’s a good question. Here are some of the things that have raised our research antennae…

Back in the Box: Qualitative Observations from In-Person Interviews in a Pandemic

To conduct interviews, we need to ensure that our pandemic protocols are buttoned up. We are working with facilities who have the most stringent safety standards.

Who’s Your Daddy?

In-person interviewing yields significantly more information than remote methods for those who can decipher the cues, but…

Ask Amy: How a Strong Partner Relationship Can Save a Sideways Project

Even the most experienced researchers aren’t immune from the occasional sideways project. The best planning, most robust vetting of partners, and thoughtful execution can’t entirely prevent these outlier engagements.

Back to Work or Staying Home: What is the Future of Business Support & Learning?

For many companies, the sudden shift to work from home and need for virtual support meant that what was once done in person had to be…

Hello? Is Anybody Out There?

There are many factors that can influence a poor response rate to an email campaign, including list quality, low incidence, etc. They are all…

Ask Amy: A Case for Bringing in Market Research Professionals

Market research professionals are dedicated to providing you with accurate, unbiased, valid, reliable, and ethical data, so that you are armed with the best information to drive critical…

Get Back on Track: Part II

Now is the time to start planning for tracking research or updating your existing trackers. Depending on your industry, brand, and/or messaging, you could consider either a…

Get Back on Track: Part I

How much do you know about the market changes in the past 9 months and how, specifically, they have impacted your brand? Gulp! Or, perhaps hope is your strategy and…

How Can a Research Retainer Keep You from Hulking Out? Ask Amy! Part II

Imagine the possibilities having a research retainer will open up in your tactical day-to-day.  The savings in time, frustration, and having to explain to stakeholders that you are so sorry but there is just no possible way to…