Blog

Burning Down the House (in a Quarantine): Deciphering the Body Language of Talking Heads

So, what can you learn from a bunch of talking heads (and shoulders) anyway? Quite a bit, actually. If your bandwidth is strong and you have a decent monitor, there is a very good chance that you’ll be able to see most, if not all, of the seven universal facial micro expressions: happiness, fear, anger, surprise, contempt, disgust, and sadness.

Even During a Pandemic, No Man is an Island: How Remote Interviewing is Helping Clients (and Saving Market Research)

So, your exploratory focus group study that was planned for May just got canceled. Your ad agency just finished the campaign executions that you were going to test via one-on-one in-person, in-depth interviews, but now all of the focus group venues you planned to visit are closed.

Now is NOT the Time for Radio Silence with your Customers

As companies continue to grapple with Covid-19, the market research industry has hit a brick wall. Like a beachball at a rock concert, the fundamental question now being bandied about in global market research departments is “should we be conducting research during a pandemic?”

Qualitative Market Research and COVID-19

M&M’s are out. Purell is In. By David M. Schneer, Ph.D. As a supplier of face-to-face qualitative research for more than three decades, we have yet to see anything make owners and managers of focus group facilities and UX labs cringe as much as COVID-19 (Coronavirus). Some of our clients are nervous, too. During these times, […]

What do Greta Thunberg and Market Research Have in Common?

More than you think. The Swedish born climate change agent is a global force. And that’s reflected by a study of 30,000 people in 35 countries conducted by Sustainability.com (a think tank following sustainability issues and trends). They found that 62% of customers want companies to take a stand on issues such as sustainability, transparency, […]

Where Great Research Goes to Die: Ask Amy

I love what I do for a living. I mean I really love it, freakishly so. I take great pride in providing clients with as much value as possible from research engagements. I am always looking for new, impactful, and insightful ways to present findings for maximum clarity, engagement, and traction. My number one priority […]

How to Get the Best from Your Research Supplier Relationships: Ask Amy!

I’ve had the pleasure of working on both sides of the research fence; that is, I was a corporate buyer of research services, and I’ve also worked on the supplier side. I’ve experienced what works well with these relationships and what doesn’t.  One could argue that it is only strategic thinking, effective execution, and a […]

THROW THE BUM OUT!!! What do Baseball and Quality Data Have in Common? More Than You Think!

By Michael Rinck – Vice President The Oakland A’s brand of Billy Ball brought to light the use of data as a competitive advantage for baseball teams. But for any data to be useful, it needs to be clean. We’re pretty sure cleaning research data doesn’t conjure up thoughts of baseball.  Probably not right off […]

So, You Want To Build A Panel? Read This Before You Do!

By Angela Burtch – Vice President We’ve been developing market research panels for the past 20 years in industries ranging from telecommunications, engineering, and travel/hospitality.  Both consumer and B2B. So, what exactly is a panel?  A market research panel is most simply a group of people recruited to participate in both quantitative and qualitative research. […]

The Neutral Micro Expression

The Myth of The Poker Face By David M. Schneer, Ph.D. Anyone who knows me well knows that I don’t play cards. Poker? No way. Not only do the suits confuse me, but poker parlance is pretty peculiar: from flops, flushes, and folds to tilts, trips and turns. Gutshots and under the gun? Muck? I’ll pass. […]