Where Great Research Goes to Die: Ask Amy

I love what I do for a living. I mean I really love it, freakishly so. I take great pride in providing clients with as much value as possible from research engagements. I am always looking for new, impactful, and insightful ways to present findings for maximum clarity, engagement, and traction. My number one priority […]

How to Get the Best from Your Research Supplier Relationships: Ask Amy!

I’ve had the pleasure of working on both sides of the research fence; that is, I was a corporate buyer of research services, and I’ve also worked on the supplier side. I’ve experienced what works well with these relationships and what doesn’t.  One could argue that it is only strategic thinking, effective execution, and a […]

THROW THE BUM OUT!!! What do Baseball and Quality Data Have in Common? More Than You Think!

By Michael Rinck – Vice President The Oakland A’s brand of Billy Ball brought to light the use of data as a competitive advantage for baseball teams. But for any data to be useful, it needs to be clean. We’re pretty sure cleaning research data doesn’t conjure up thoughts of baseball.  Probably not right off […]

So, You Want To Build A Panel? Read This Before You Do!

By Angela Burtch – Vice President We’ve been developing market research panels for the past 20 years in industries ranging from telecommunications, engineering, and travel/hospitality.  Both consumer and B2B. So, what exactly is a panel?  A market research panel is most simply a group of people recruited to participate in both quantitative and qualitative research. […]

The Neutral Micro Expression

The Myth of The Poker Face By David M. Schneer, Ph.D. Anyone who knows me well knows that I don’t play cards. Poker? No way. Not only do the suits confuse me, but poker parlance is pretty peculiar: from flops, flushes, and folds to tilts, trips and turns. Gutshots and under the gun? Muck? I’ll pass. […]

The Micro Expression of Surprise

The Element of Surprise By David M. Schneer, Ph.D. Surprise cuts both ways. Surprise can be positive and absolutely breathtaking: an unexpected gift, a marriage proposal, bumping into a long-lost friend, a surprise party. Or, surprise can be negative and sometimes deadly; infidelity, an assault, an ambush. Either way, surprise is the micro expression we show […]

The Micro Expression of Sadness

Sympathy for the Sad By David M. Schneer, Ph.D. In our last blog, we discussed micro expressions of fear. Today we discuss the micro expression of sadness and how to spot its various forms. I remember one particular interview like it happened yesterday, although it was several years ago. I was conducting ad evaluation interviews in […]

The Micro Expression of Fear

How Fear Can Help You and Paralyze You   “We suffer more in imagination than in reality.” Seneca   By David M. Schneer, Ph.D. A young woman enters an elevator alone late at night when suddenly she spies a man walking toward her. Something about him concerns her, and she is instantly gripped by fear. The […]

The Many Faces of Anger

Are You Mad at Me or is That Just Your RBF? By David M. Schneer, Ph.D. In his groundbreaking tome “The Many Faces of Evil”, Theologian John S. Feinberg depicts several varieties of abomination: moral evil (the evil we perpetrate upon each other), natural evil (natural catastrophes), and religious evil (suffering from disease). While the title […]

Do You Know What Contempt Looks Like? You Will After You Read This

Beware of the Lint Picker By David M. Schneer, Ph.D. Disgust and contempt are to a relationship what gasoline and matches are to a fire. In our last blog, we discussed micro expression of disgust. Today we discuss the micro expressions of contempt—disgust’s despicable cousin. Of all the micro expressions, contempt is one of the easier […]