Objectives:
- A business and financial software company that develops and sells financial, accounting, and tax preparation software was interested in gauging customer reactions to a personal financial management S/W tool and compare satisfaction and usage to competitive products.
Methodology:
- Online (1,800) client and competitor financial management S/W users.
Result:
- Discriminant analysis revealed opportunity for the product to improve ease of use. In addition, strengths identified included: accurate/up-to-date, easy to view, and safe and secure.