Business Networking Services

Business Networking Services

Description

Objectives:
  • An employment and business-oriented online service that provides networking opportunities wanted to understand current usage and attitudes towards paid-for business intelligence.
Methodology:
  • In-person focus groups and in-depth interviews among SMB owners, senior leaders, and venture capital respondents.
Result:
  • Validated that providing business intelligence would increase the satisfaction level of premium members and would promote extended paid membership.