Objectives:
- A worldwide leading online travel agency (OTA) was interested in creating a “map” to identify what is valued most by travelers when choosing an OTA. The company wanted to prioritize business efforts and seize competitive opportunities.
Methodology:
- An online worldwide study among 6,600 travelers.
Result:
- Provided data that allowed stakeholders to determine how their brand (and competitors) ranked on a series of value drivers and enabled them to create a branding “map’.