Objectives:
- A provider of consolidated crime and compliance automation solutions for banks and credit unions wanted to assess its presence among the target audience for its solution.
Methodology:
- An online quantitative study among 250 Chief Compliance Officers, CIOs, CTOs, and CEOs from banks/credit unions with assets between $20 million and $10 billion.
Result:
- Provided a snapshot of current solutions, brand consideration set, purchase criteria and solution provider perceptions. Enabled the client to better target institutions for increased exposure.