Case Study: Wine Labeling

Wine Labeling

Description

Objectives:
  • Identify what nutrition and ingredient information wine drinkers want to see on wine bottle labels.
Methodology:
  • Online quantitative survey among 1,000 regular wine drinkers in the U.S.
Result:
  • Results were used to identify what information consumers assume is on wine bottle labels and understand whether the current level of information on the labels meet the expectations of wine drinkers.