Consumer Segmentation

Consumer Segmentation

Description

Objectives:
  • Identify unique segments of the population that are driven by key digital storage product features, and reveal unique marketing strategy for high-value segments
Methodology:
  • International online quantitative survey among owners and likely purchasers of digital storage devices. Segmentation and key driver analysis.
Result:
  • Provided direction for regional marketing teams as to which high-value segments to address, and how to communicate to them