- An online travel shopping service was seeking a cost-efficient and timely way to reach travelers in the US and WW through the development of custom panels.
- Approximately 40,000 panelists were recruited online. Participants included: travelers, hotels, and travel-related service providers.
- Over 250 surveys were conducted among panelists. Pre-screened respondents were engaged and quality data was delivered. Research included: ad testing, product development, brand tracking, usability recruiting, and other qualitative (i.e., online bulletin boards).