Objectives:
- A multibillion-dollar semiconductor manufacturer wanted to understand how, if at all, it could migrate it’s pre-Covid-19 in-person sales, technical support, training and conferences to a digital platform.
Methodology:
- 60-minute, in-person video conference interviews with 40 respondents that represented a variety of engineers in the US.
Result:
- Validated the in-person experience would be difficult to mimic, saving the client millions in training content and platform development costs.