- A provider of online banking software for banks and credit unions, wanted to better understand the type of messaging to use with mobile prospects to convert them to users.
- ~2,100 online surveys among mobile app users and non-users. Respondents recruited from a mix of panel sample, in addition to invites from individual participating financial institutions.
- Identified key messages, based on NPS, including “easy to use when I’m on the go”. Also, provided the company with a profile of users and non-users, revealing factors that could promote switching to or adding a mobile banking app.