Import Wine Introduction to US Market

import winde introduction

Description

Objectives:
  • Deliver long-term, motivating import brand to US market
  • Develop a unique brand that will get trial & build loyalty
  • Develop a brand that will deliver across different varietals & price points
Methodology:
  • Two rounds of focus groups: regional & then brand focused
Result:
  • 60,000 case brand in 2 years