Market Canvas Study: Electronics to Keep the Elderly Safe

Electronics Keep the Elderly Safe V2


  • A manufacturer of AI-based electronic products that serve the elderly US population wanted to test 3 hypotheses regarding the adoption of their technology among their target audience.
  • A two-part methodology including in-depth interviews among senior decision makers in their target audience, followed up with an online quantitative survey.
  • The hypotheses were tested. One was clearly validated. Our client will use the results of this study for sales, PR, whitepapers, and conference material.