Objectives:
- A hearing aid manufacturer wanted to understand the purchase decision dynamics of those who have bought hearing aids at a big box store. Why did they choose the location? Perceptions of the retailer? Positives and negatives about their experience
Methodology:
- An online study of 100 US respondents diagnosed with hearing loss and had purchased a hearing aid from the competitive outlet.
Result:
- Assisted in the development of messaging for sales and marketing and field teams.