Objectives:
- A medical group was interested in obtaining information about their current offering, price sensitivity, and the appeal of a new network offering among consumers.
Methodology:
- Online quantitative survey among general population medical consumers. A six-segment solution was determined.
Result:
- Identified segments content with current offerings.
Identified market segments to offer innovative services.
Understanding of segments that would be most interested in new network coverage.
Understanding of price elasticity for new coverage.