Mobile App Ad Test

Mobile App Ad Test 2


  • A global worldwide Online Travel Agency (OTA) wanted to test two videos designed to encourage mobile app downloads and purchases.
  • Online quantitative study among travelers. The ads were tested monadically. In addition, a group of respondents participated in a one-on-one chat session during the survey to gain greater depth of understanding.
  • Identified a clear “winner”. Informed targeting (particularly among women and iPhone users), as well as provided recommendations for improvement (clearer value prop, explanation of functions, and an incentive for trial).