Objectives:
- A worldwide leader in financial services wanted to gain a better understanding of the market for their branded prepaid card for consumer promotions, and how they could expand their role in this market.
Methodology:
- Multi-methodological: In-depth one-on-one in-person interviews, supplemented by interviews by telephone.
Result:
- Provided insights into opportunities for offering pre-paid cards via advertising agencies as well as consumer-centric promotions firms who provide clients with promotions other than just rebates.