Skin Tightening Study

Skin Tightening Study

Description

Objectives:
  • A non-surgical skin tightening product provider was interested in determining the unique language that should be used in consumer facing communication among their target audience of US women.
Methodology:
  • Eleven qualitative Zoom IDIs among women interested in aesthetic procedures.
Result:
  • Identified specific scenarios and language that captured the emotional benefits derived from skin tightening for use in developing communications.