Objectives:
- Awareness of, and familiarity with, the smart phone and handheld categories
- Competitive brand awareness and perceptions
- Future consideration/purchase interest for smart phones and handhelds
- Assess ideal smart phone features
Methodology:
- 601 online interviews with consumer and business end users
Result:
- Helped client assess awareness, familiarity and perceptions of its smart phone vis-à-vis the competition