Spirit Advertising Awareness Tracker

Spirit Advertising Awareness Tracker

Description

Objectives:
  • Track advertising awareness over time to identify most effective geographic markets and consumer segment most receptive of these marketing efforts.
Methodology:
  • Multi-year online tracking survey among U.S. spirit consumers.
Result:
  • Identified most effective markets, channels, and consumer segments. Revealed which metrics were most positively influenced by advertising campaign, as well as the metrics not impacted as desired.