Objectives:
- A popular coastal US tourist destination for leisure travel sought to profile current and potential visitors to the region, including Share of Wallet, measurement of awareness, loyalty, and destination perception.
Methodology:
- An online study of 1,000 respondents
among visitors and prospective visitors to the tourist region.
Result:
- Provided insights into who visits the region, why they visit, where and how they spend money, and the level of affinity for the region vs. other tourist destinations.