Objectives:
- A world-class provider of products and services to eyecare professionals, employers and members wanted to track the effectiveness of their advertising campaign to members.
Methodology:
- An online benchmark study was conducted (pre-wave), followed by a post-wave study.
Result:
- Through the research results the company was able to identify their top 3 resonating messages surrounding cost-effective, leadership, and an extensive network—all deemed critical by customers.