Website Registrar Awareness

Website Registrar Awareness

Description

Objectives:
  • Understand registrar awareness/competitive landscape.
  • Determine which expanded services would be of interest to the target audience.
Methodology:
  • Qualitative IDIs among IT and Small Business decision makers for domain registrar purchases.
Result:
  • Uncovered a competitor that wasn’t on the company’s radar and helped to eliminate partnership options that were of little interest to the target.