Research Archives - Merrill Research

What are consumers looking for in a wine club? Ask Amy!

January 27, 2019

Wine is a multi-billion-dollar industry. To stay competitive, wineries have introduced wine clubs to their marketing repertoire. Wine clubs inspire loyalty in customers and are a creative way to deepen the winery/customer relationship both monetarily and emotionally. If you own…

What Type of Research Firm is Best for You? It’s a Matter of Taste

November 13, 2018

Research

By David Schneer What type of restaurant is your favorite? Do you prefer large chains that offer the same, predictable menu no matter where you go? You know what you will get; the food and service will be decent, and…

The Blueprints of a Proper Questionnaire

November 5, 2018

Research

By David Schneer All too often, we hear about research efforts—DIY or otherwise—that did not yield helpful results. When digging into those efforts to identify what went wrong, we find a combination of contributing factors—perhaps the worst of which is…

WINE INDUSTRY COMPETITION: Making Your Wine Club all it can be.

October 10, 2018

Research

By David Schneer Wine. It is the elixir of the gods. It is the stuff of poems. It is a very competitive multi-billion dollar industry. With so many different wineries and wines to choose from it has become imperative for…

Dead Data Tell no Tales: Can Your Survey Results Survive?

September 17, 2018

Research

By David Schneer Sour Sample, Part 2: How to Prevent DOA Data This blog entry continues the thoughts of our last post. If you haven’t read it yet, you can see it here: When Data Goes Bad: How Sour Survey…

When Data Goes Bad: How Sour Survey Samples Nearly Ruined the Research Industry

August 27, 2018

Research

By David Schneer Part 1 Ask any well-trained researcher what is the number one concern with any quantitative study and they will tell you it’s about respondent quality. That is, it’s about the sample, stupid. Without good sample, data truly…