|Qualitative: Focus groups, in-depth interviews, dyads/triads, telephone audits, online community boards, ethnography, UX/UI, Remote/Virtual Research and more. Examples: Advertising/messaging evaluation, concept/new product development and refinement, packaging, satisfaction and loyalty.
With the ability to reach participants worldwide, we offer Remote/Virtual Qualitative Research. Qualitative Research does not need to be limited to in-person interviews or groups.
Full-service deliverables: Methodological design, screener and discussion guide development, project management, moderation, sampling and field services, analysis, report
Learn more about Merrill Research Remote/Virtual Qualitative Research
|Quantitative: Web/telephone/mail/intercept surveys, central location testing (CLT), custom panels, and more. Examples: Brand perception, concept evaluation, brand/product positioning, usage and attitude, customer satisfaction, advertising copy/image evaluation, brand/product name evaluation, market segmentation, pricing, conjoint, product feature prioritization, packaging/label evaluation.