What Makes a Wine Club Successful? It’s all About the Experience: Ask Amy!

by Amy Walters – Vice President

You might be tempted to say that people join wine clubs because they love great wine. Well, that’s only half right. Yes, members who remain part of a wine club year after year love wine, but they also love a special experience. Can you customize your wine club experience to appeal to the individual tastes of your members? Merrill Research has spent countless hours finding out what wine lovers want and don’t want from their wine club and we’ve put that into a high level infographic. From communication preferences and offerings/benefits to shipments and nurture tracks there are a number of points to think about and take action on. If you need deeper insight into improving the experience of your wine club members, contact Merrill Research. We’d love to help you make your wine club the best it can be.

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