Discover BACKBONE by David Schneer

Over nearly four decades of research, David Schneer, owner of Merrill Research, has achieved many milestones. However, the journey to writing his debut book, BACKBONE, stands out as a deeply personal and significant achievement.

A Journey of Resilience

David’s journey to writing BACKBONE is rooted in profound resilience. After a brutal assault in his own home on Christmas Eve left him partially paralyzed, his road to recovery became a testament to the power of perseverance and purpose. During this challenging period, he channeled his determination into writing, crafting much of the book while confined to his back.

Traits of the Modern Qualitative Researcher

BACKBONE begins with David’s deeply personal story but expands into a professional narrative that defines the seven traits he believes exemplify the modern qualitative researcher. Each chapter highlights a unique trait, enriched with practical examples and real-world applications. These insights benefit not only qualitative researchers but also product managers, marketers, R&D professionals, HR professionals, lawyers, clergy, and anyone who seeks to gather and interpret information from others.

Integrating Body Language and Artificial Intelligence

In today’s data-driven world, BACKBONE explores one of the most distinctive aspects of Merrill Research’s approach to qualitative research: the integration of body language and artificial intelligence. This innovative combination allows for deeper, more accurate insights into consumer behavior, pushing the boundaries of traditional qualitative methodologies.

A Story of Triumph and Determination

More than a guide for professionals, BACKBONE is a narrative of triumph over tragedy, showcasing the resilience inherent in the human spirit. David’s story reminds us that human suffering, while universal, is often accompanied by stories of extraordinary strength and determination. His message is clear: while everyone faces challenges, what matters is the ability to rise and move forward.

Discover BACKBONE

This remarkable book offers readers a chance to explore not only the traits that define modern qualitative research but also the profound lessons of endurance and recovery.

Discover how BACKBONE redefines resilience and innovation in research.