How The “Bunny Nose” Can Reveal Relationship Issues By David M. Schneer, Ph.D. In Shakespeare’s classic play Hamlet, Act I, Scene 4, the officer Marcellus spies the ghost of Denmark’s late King and utters, “Something is rotten in the state of Denmark.” The phrase is meant to convey that something is really wrong. In our last […]
Blog
How Can You Tell if Someone is Truly Happy?
Look at Their Eyes By David M. Schneer, Ph.D. What is Happiness? That’s been debated since antiquity, rendering a myriad of definitions. Is “happiness” used to describe the general state of “well-being” or “flourishing” or are we talking the psychological sense, such as “depression” or “tranquility.” Writes Dan Haybron, Professor of Philosophy at Saint Louis University, “An […]
What is Your Wine Label Communicating to Consumers?
By David M. Schneer, Ph.D./CEO Part 2 It is a commonly-accepted principle that today’s wine consumers are increasingly experiential. Whereas wine consumers of yesteryear often relied upon a brand’s reputation or their own brand experiences to drive purchase decisions, today’s consumers are more likely to try new varietals, regions, and brands. They’re also consuming wine across […]
The Ghoulish Science Behind Micro Expression Research:
How French Revolution Guillotine Experiments Led to Authentic Smiles By David M. Schneer, Ph.D. There is a nasty history and science to facial Micro Expressions that we will be discussing in this post. In later essays, we will cover how to spot and decode non-facial body language positions. If you have an iron gut, read […]
What is Your Wine Label Communicating to Consumers?
By David M. Schneer, Ph.D./CEO Part 1 I’m constantly amazed at the vastness of my local wine store; it does a great job organizing thousands of bottles by region and varietal within region—all with enticing endcaps and displays. But unless I’ve arrived with a specific bottle in mind, I still have to decide which one (confession: […]
How a Body Language Technique Revealed Fear and Loathing in the Channel—Just BLINK!
David M. Schneer, Ph.D BLINKing is Not What you might be thinking. We emote faster than we think. Which is exactly why the BLINK technique is so powerful. BLINK stands for Body Language Intuition Numinology Know-How—pioneered by the Center for Body Language. The basic premise of this technique is that instead of asking someone a […]
5 Tips on the Care and Feeding of your Wine Club!
By David M. Schneer, Ph.D./CEO When I think of winery wine clubs, I envision two primary types: the precious few notorious and typically high-priced brands that wine lovers aspire to join, and the countless other smaller brands that vary widely in visibility, price, desirability, and numerous other aspects that are looking to gain members and more […]
What Makes a Wine Club Successful? It’s all About the Experience
By David M. Schneer, Ph.D./CEO You might be tempted to say that people join wine clubs because they love great wine. Well, that’s only half right. Yes, members who remain part of a wine club year after year love wine, but they also love a special experience. Can you customize your wine club experience to appeal […]
Can Feet Tell the Truth?: How Legs and Feet can Reveal the Mind’s Eye!
By David M. Schneer, Ph.D. Sometimes, when we stumble upon our words, it may feel as though we are only opening up our mouths to switch feet. But the stark reality is this: our feet were made for talking. It is well known that facial expressions can convey more truth than a person’s words. For […]
What are consumers looking for in a wine club?
By David M. Schneer, Ph.D./CEO Wine is a multi-billion-dollar industry. To stay competitive, wineries have introduced wine clubs to their marketing repertoire. Wine clubs inspire loyalty in customers and are a creative way to deepen the winery/customer relationship both monetarily and emotionally. If you own a winery, there is a good chance that you have a […]