Objectives:
- A provider of distilled beverages wanted to understand brand preferences and attitudes regarding their attendance at specialty club venues (onsite at professional sporting events) and its impact on brand perceptions.
Methodology:
- Deployed an intercept study onsite at clubs in three professional sports stadiums among 150 respondents. Data collection via iPad.
Result:
- Generated metrics for brand awareness, consumption and preference. Also, provided a benchmark for NPS based on their stadium experience.