Payment Preferences

Payment Preferences

Description

Objectives:
  • A worldwide leader in online travel agency accommodation services was interested in determining consumer payment usage and preferences for travel services in APAC.
Methodology:
  • An online study of 1,000 respondents among international/domestic and leisure/business travelers.
Result:
  • Provided insights into what payments types have been most recently used and what payments types should be prioritized for future offerings.