New Ink Delivery System

how inkjet printer works

Description

Objectives:
  • To understand how consumers feel about a new ink delivery method for inkjet printers
  • Assess barriers to purchase and obtain pricing information
Methodology:
  • 44 Quantitative clinics among 400 consumers
Result:
  • Helped client understand direction it should take with regard to this new ink delivery system and appropriate pricing and go-to market strategy.