Travel Loyalty Programs

Travel Loyalty Programs

Description

Objectives:
  • A leading travel provider was interested in gaining a broad understanding of loyalty/reward programs in order to improve current offerings.
Methodology:
  • An online bulletin board was conducted over a three-day period to discuss, among other topic, usage, acceptance, membership benefits, and preferences.
Result:
  • The research provided direction for creating loyalty options that were most important and appealing to travelers.