Wine Brand Health Study

wine brand health

Description

Objectives:
  • Measure awareness of a family of 10 super-premium wine brands
  • Gauge perceptions and affinity for these 10 brands
Methodology:
  • Online survey among targeted wine drinkers using our proprietary Grapes & Grain consumer panel
Result:
  • Fed into brand plans for each of the 10 brands and because the study had been repeated it provides a measure of year-to-year change.