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Home
About
Team
Services
Protecting Client Investments Through Research
Complete Range of Research Services
New Product Development
Custom Panel Development
Audiences
Work Examples
Clients
Blog
Ecosystem Partners
The Merrill Institute
Contact
Wine Closure Assessment
Description
Objectives:
Measure attitudes & perceptions of alternative wine closures among members of wine trade and consumers
Methodology:
Two online surveys: one among the trade & one among consumers
Result:
Led to development of a marketing program
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