By David M. Schneer, Ph.D. Wine. It is the elixir of the gods. It is the stuff of poems. It is a very competitive multi-billion dollar industry. With so many different wineries and wines to choose from it has become imperative for wineries to inspire loyalty from their customers once acquired. We all know it […]
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Dead Data Tell no Tales: Can Your Survey Results Survive?
By David M. Schneer, Ph.D. Sour Sample, Part 2: How to Prevent DOA Data This blog entry continues the thoughts of our last post. If you haven’t read it yet, you can see it here: When Data Goes Bad: How Sour Survey Samples Nearly Ruined the Research Industry Yeah, we know. The subject of data […]
When Data Goes Bad: How Sour Survey Samples Nearly Ruined the Research Industry
By David M. Schneer, Ph.D. Part 1 Ask any well-trained researcher what is the number one concern with any quantitative study and they will tell you it’s about respondent quality. That is, it’s about the sample, stupid. Without good sample, data truly is “garbage in, garbage out.” With the advent of the web as a […]
Electronics and Wine, an Unlikely Pairing: The Merrill Research Story
By David M. Schneer, Ph.D. Welcome. We’re launching a new blog here at Merrill to spread our story to more people, in a different format, and in greater detail. We anticipate this will also be a good way to share more research-related information about our two abiding passions—technology and wine and spirits. We’ve weathered the […]
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