When Data Goes Bad: How Sour Survey Samples Nearly Ruined the Research Industry

By David M. Schneer, Ph.D. Part 1 Ask any well-trained researcher what is the number one concern with any quantitative study and they will tell you it’s about respondent quality. That is, it’s about the sample, stupid. Without good sample, data truly is “garbage in, garbage out.” With the advent of the web as a […]

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Electronics and Wine, an Unlikely Pairing: The Merrill Research Story

By David M. Schneer, Ph.D. Welcome. We’re launching a new blog here at Merrill to spread our story to more people, in a different format, and in greater detail. We anticipate this will also be a good way to share more research-related information about our two abiding passions—technology and wine and spirits. We’ve weathered the […]

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