By David M. Schneer, Ph.D./CEO You might be tempted to say that people join wine clubs because they love great wine. Well, that’s only half right. Yes, members who remain part of a wine club year after year love wine, but they also love a special experience. Can you customize your wine club experience to appeal […]
Blog
Can Feet Tell the Truth?: How Legs and Feet can Reveal the Mind’s Eye!
By David M. Schneer, Ph.D. Sometimes, when we stumble upon our words, it may feel as though we are only opening up our mouths to switch feet. But the stark reality is this: our feet were made for talking. It is well known that facial expressions can convey more truth than a person’s words. For […]
What are consumers looking for in a wine club?
By David M. Schneer, Ph.D./CEO Wine is a multi-billion-dollar industry. To stay competitive, wineries have introduced wine clubs to their marketing repertoire. Wine clubs inspire loyalty in customers and are a creative way to deepen the winery/customer relationship both monetarily and emotionally. If you own a winery, there is a good chance that you have a […]
Spotting Falsehoods: Watch What They Do, Not What They Say
By David M. Schneer, Ph.D. Mark Twain Quote: “Another good thing about telling the truth is that you don’t have to remember what you say.” 5 August 1922, Tampa (FL) Morning Tribune, pg. 4, col. 6 In our previous blog, we shared the startling assertion that we are exposed to as many as several hundred […]
What Conversation were YOU Having? : The Real Story Behind Face-to-Face Communication
By David M. Schneer, Ph.D. Communication contradictions. Whether we realize it or not, we’ve all experienced them in some form or another. A customer says they’re extremely interested in buying your product, but you never hear from them again. A job applicant confidently expresses their ability to fulfill a role, but two weeks into the […]
What Type of Research Firm is Best for You? It’s a Matter of Taste
By David M. Schneer, Ph.D. What type of restaurant is your favorite? Do you prefer large chains that offer the same, predictable menu no matter where you go? You know what you will get; the food and service will be decent, and it will typically be prepared and served by relatively inexperienced employees. Or, do […]
The Blueprints of a Proper Questionnaire
By David M. Schneer, Ph.D. All too often, we hear about research efforts—DIY or otherwise—that did not yield helpful results. When digging into those efforts to identify what went wrong, we find a combination of contributing factors—perhaps the worst of which is poor questionnaire design. Nothing foreshadows the early death of a research project better […]
WINE INDUSTRY COMPETITION: Making Your Wine Club all it can be.
By David M. Schneer, Ph.D. Wine. It is the elixir of the gods. It is the stuff of poems. It is a very competitive multi-billion dollar industry. With so many different wineries and wines to choose from it has become imperative for wineries to inspire loyalty from their customers once acquired. We all know it […]
Dead Data Tell no Tales: Can Your Survey Results Survive?
By David M. Schneer, Ph.D. Sour Sample, Part 2: How to Prevent DOA Data This blog entry continues the thoughts of our last post. If you haven’t read it yet, you can see it here: When Data Goes Bad: How Sour Survey Samples Nearly Ruined the Research Industry Yeah, we know. The subject of data […]
When Data Goes Bad: How Sour Survey Samples Nearly Ruined the Research Industry
By David M. Schneer, Ph.D. Part 1 Ask any well-trained researcher what is the number one concern with any quantitative study and they will tell you it’s about respondent quality. That is, it’s about the sample, stupid. Without good sample, data truly is “garbage in, garbage out.” With the advent of the web as a […]