What is Your Wine Label Communicating to Consumers?: Ask Amy!

by Amy Walters – Vice President Part 1 I’m constantly amazed at the vastness of my local wine store; it does a great job organizing thousands of bottles by region and varietal within region—all with enticing endcaps and displays. But unless I’ve arrived with a specific bottle in mind, I still have to decide which […]

How a Body Language Technique Revealed Fear and Loathing in the Channel—Just BLINK!

David M. Schneer, Ph.D BLINKing is Not What you might be thinking. We emote faster than we think. Which is exactly why the BLINK technique is so powerful. BLINK stands for Body Language Intuition Numinology Know-How—pioneered by the Center for Body Language. The basic premise of this technique is that instead of asking someone a […]

5 Tips on the Care and Feeding of your Wine Club! Ask Amy!

by Amy Walters – Vice President When I think of winery wine clubs, I envision two primary types: the precious few notorious and typically high-priced brands that wine lovers aspire to join, and the countless other smaller brands that vary widely in visibility, price, desirability, and numerous other aspects that are looking to gain members […]

What Makes a Wine Club Successful? It’s all About the Experience: Ask Amy!

by Amy Walters – Vice President You might be tempted to say that people join wine clubs because they love great wine. Well, that’s only half right. Yes, members who remain part of a wine club year after year love wine, but they also love a special experience. Can you customize your wine club experience […]

Can Feet Tell the Truth?: How Legs and Feet can Reveal the Mind’s Eye!

By David M. Schneer, Ph.D. Sometimes, when we stumble upon our words, it may feel as though we are only opening up our mouths to switch feet. But the stark reality is this: our feet were made for talking. It is well known that facial expressions can convey more truth than a person’s words. For […]

What are consumers looking for in a wine club? Ask Amy!

by Amy Walters – Vice President Wine is a multi-billion-dollar industry. To stay competitive, wineries have introduced wine clubs to their marketing repertoire. Wine clubs inspire loyalty in customers and are a creative way to deepen the winery/customer relationship both monetarily and emotionally. If you own a winery, there is a good chance that you […]

Spotting Falsehoods: Watch What They Do, Not What They Say

By David M. Schneer, Ph.D. Mark Twain Quote: “Another good thing about telling the truth is that you don’t have to remember what you say.” 5 August 1922, Tampa (FL) Morning Tribune, pg. 4, col. 6 In our previous blog, we shared the startling assertion that we are exposed to as many as several hundred […]

What Conversation were YOU Having? : The Real Story Behind Face-to-Face Communication

By David M. Schneer, Ph.D. Communication contradictions. Whether we realize it or not, we’ve all experienced them in some form or another. A customer says they’re extremely interested in buying your product, but you never hear from them again. A job applicant confidently expresses their ability to fulfill a role, but two weeks into the […]

What Type of Research Firm is Best for You? It’s a Matter of Taste

By David M. Schneer, Ph.D. What type of restaurant is your favorite?  Do you prefer large chains that offer the same, predictable menu no matter where you go?  You know what you will get; the food and service will be decent, and it will typically be prepared and served by relatively inexperienced employees.  Or, do […]

The Blueprints of a Proper Questionnaire

By David M. Schneer, Ph.D. All too often, we hear about research efforts—DIY or otherwise—that did not yield helpful results. When digging into those efforts to identify what went wrong, we find a combination of contributing factors—perhaps the worst of which is poor questionnaire design. Nothing foreshadows the early death of a research project better […]