Objectives:
- A leading provider of pre-qualified suppliers to the medical device and in vitro diagnostics industries wanted to better understand medical supplier sourcing dynamics among medical developers.
Methodology:
- An online bulletin board with real-time moderation was conducted over a three-day period among global respondents from medical device manufacturers who were involved in sourcing suppliers and/or the product design process for their company.
Result:
- Provided insight into medical supplier sourcing dynamics in order to better design messaging, as well as provide direction for website content and usability.