Objectives:
- Understand hotelier needs and usage patterns for reporting and analytics.
Methodology:
- Online quantitative survey among international hoteliers that drilled down into how reports/analytics are used, how frequently, likes/dislikes and pain points.
Result:
- Informed potential updates to reporting structure, including tailored reporting for small properties and recommendations to prioritize performance drivers, hotel availability and pricing, booking profile, and customer perception to improve existing tools.