Blog

So, You Want To Build A Panel? Read This Before You Do!

By Angela Burtch – Vice President We’ve been developing market research panels for the past 20 years in industries ranging from telecommunications, engineering, and travel/hospitality.  Both consumer and B2B. So, what exactly is a panel?  A market research panel is most simply a group of people recruited to participate in both quantitative and qualitative research. […]

The Neutral Micro Expression

The Myth of The Poker Face By David M. Schneer, Ph.D. Anyone who knows me well knows that I don’t play cards. Poker? No way. Not only do the suits confuse me, but poker parlance is pretty peculiar: from flops, flushes, and folds to tilts, trips and turns. Gutshots and under the gun? Muck? I’ll pass. […]

The Micro Expression of Surprise

The Element of Surprise By David M. Schneer, Ph.D. Surprise cuts both ways. Surprise can be positive and absolutely breathtaking: an unexpected gift, a marriage proposal, bumping into a long-lost friend, a surprise party. Or, surprise can be negative and sometimes deadly; infidelity, an assault, an ambush. Either way, surprise is the micro expression we show […]

The Micro Expression of Sadness

Sympathy for the Sad By David M. Schneer, Ph.D. In our last blog, we discussed micro expressions of fear. Today we discuss the micro expression of sadness and how to spot its various forms. I remember one particular interview like it happened yesterday, although it was several years ago. I was conducting ad evaluation interviews in […]

The Micro Expression of Fear

How Fear Can Help You and Paralyze You   “We suffer more in imagination than in reality.” Seneca   By David M. Schneer, Ph.D. A young woman enters an elevator alone late at night when suddenly she spies a man walking toward her. Something about him concerns her, and she is instantly gripped by fear. The […]

The Many Faces of Anger

Are You Mad at Me or is That Just Your RBF? By David M. Schneer, Ph.D. In his groundbreaking tome “The Many Faces of Evil”, Theologian John S. Feinberg depicts several varieties of abomination: moral evil (the evil we perpetrate upon each other), natural evil (natural catastrophes), and religious evil (suffering from disease). While the title […]

Do You Know What Contempt Looks Like? You Will After You Read This

Beware of the Lint Picker By David M. Schneer, Ph.D. Disgust and contempt are to a relationship what gasoline and matches are to a fire. In our last blog, we discussed micro expression of disgust. Today we discuss the micro expressions of contempt—disgust’s despicable cousin. Of all the micro expressions, contempt is one of the easier […]

Something is Rotten in the State of Denmark! Or is it in Your Relationship?

How The “Bunny Nose” Can Reveal Relationship Issues By David M. Schneer, Ph.D. In Shakespeare’s classic play Hamlet, Act I, Scene 4, the officer Marcellus spies the ghost of Denmark’s late King and utters, “Something is rotten in the state of Denmark.” The phrase is meant to convey that something is really wrong. In our last […]

How Can You Tell if Someone is Truly Happy?

Look at Their Eyes By David M. Schneer, Ph.D. What is Happiness? That’s been debated since antiquity, rendering a myriad of definitions. Is “happiness” used to describe the general state of “well-being” or “flourishing” or are we talking the psychological sense, such as “depression” or “tranquility.” Writes Dan Haybron, Professor of Philosophy at Saint Louis University, “An […]

What is Your Wine Label Communicating to Consumers? Ask Amy!

by Amy Walters – Vice President Part 2 It is a commonly-accepted principle that today’s wine consumers are increasingly experiential. Whereas wine consumers of yesteryear often relied upon a brand’s reputation or their own brand experiences to drive purchase decisions, today’s consumers are more likely to try new varietals, regions, and brands. They’re also consuming […]